5 Ways to 'Up' Your Profile

 Source: http://www.linkedin.com/today/post/article/20130418191059-34334392-5-ways-to-up-your-profile

At one point in your career, you’ve likely been told to “be more visible” if you want to advance your career. I have been on the receiving end of that very advice — and have delivered that advice to more than a few of my team members over the years. But what exactly should we be doing?
I asked three of my go-to gurus on all things work-related — Diane Baranello of Coaching for Distinction, Stacy Lauren Musi of Chadick Ellig Executive Search, and Raleigh Mayer of Raleigh Mayer Consulting — for their suggestions on practical, actionable steps to raise your visibility, which I’ve consolidated into the following 5 tips:

1. Brush Up: Achieve a level of mastery whether you provide a service, sell a product, build buildings, or groom pets. How do you achieve mastery? Request mentorship from a seasoned professional in your field. Share interesting articles with your network. Do research and then publish. Interview experts. Write a white paper. Start a blog. Go back to school for an advanced degree or certification. Any of these will help elevate your expertise and build your credentials.
2. Step Up: Take on rotational or lateral assignments to broaden your exposure, joining task forces and other cross-functional groups to expand your network, and spearheading high visibility (perhaps even higher risk) business or corporate initiatives with firm-wide impact to showcase your business acumen. When stepping up, don’t be casual with how you share information on progress and achievements. Even on a regular update call, create a slide that shares some data. While one should take every opportunity to recognize the progress made by the team and to put others in the spotlight, don’t relinquish your clear role as a leader.
3. Speak Up: Develop relationships across the organization at all levels to expand your network, promote your area, and build your social reputation. Ask to be present at meetings where more senior leaders are in attendance – and, when you present, use language that shows you “own” the work. Hone your ability to deliver a clear, impactful message at meetings and present a point of view whenever the opportunity presents itself.
4. Stand Up: Seek and accept opportunities to present and speak publicly internally and externally to gain visibility and increase your influence, which will give you access to distinguished connections, build your reputation, and gain publicity, perhaps in a journal, on the internet, or in an industry publication. If you don't hold membership in an organization in your field, the time to join is now. Also consider getting involved community and other charitable organizations — and not just as a volunteer but also as a board member.
5. Dress Up: Make every day a “photo opportunity” with a polished appearance including perfect posture, strong body language, and a personal style statement (color, jewelry, or accessory).

What’s been the most effective way you’ve raised your profile?